Tuesday, June 26, 2007

Me corporation! Me make good thing!

Lost in the hubbub of recent days, what with Paris going to, and then getting out of, jail, Dick Cheney inventing a magical new fourth branch of government, and the Portland Trailblazers preparing to select a 76 year old with the #1 pick in the draft, is news that apparently RadioShack has picked a new slogan for its fleet of stores that sell weird electronic parts. Ok, new slogan, sounds good--companies that have fallen upon hard times need to show consumers that they are fighting back, and are ready to compete in the new global marketplace. With this in mind, RadioShack has selected a real winner: "Do Stuff." Huh? "Do stuff?" In what sense is this a good slogan? Is this proof of a new trend in corporate slogans, a desperate race to the bottom that will see McDonald's go with "Eat Now!," Coke with "It's good!" and Starbucks with "Ooooh! Coffee!"?? What the hell, America.