Tuesday, July 1, 2008

Radical redesign of milk jugs proves one thing: Americans are complete and utter morons

I imagine everyone has heard this news that plastic milk jugs are being redesigned into a more square shape in order to reduce the wasted space when packing a pallet full of them. This makes sense, will reduce fuel use transporting milk, etc. Sams Club, for instance, can now stack 224 jugs in a space that could formerly only hold 80. That's impressive. Of course, however, this is America, so we have to waste a ton of time and energy complaining about the change and training people to USE THE JUGS THE CORRECT WAY.

Wal-Mart Stores is already moving down this path. But if the milk-jug example is any indication, some of the changes will take getting used to on the part of consumers. A lot of people spill milk when first using the new jugs.

"When we brought in the new milk, we were asking for feedback," said Heather Mayo, vice president for merchandising at Sam's Club, a division of Wal-Mart. "And they're saying, 'Why's it in a square jug? Why's it different? I want the same milk. What happened to my old milk?'"
Good lord.